Note: This episode was recorded on December 17, 2024, and reflects the policy landscape and political context of that time.
When Krista Drobac arrived in Washington, D.C., fresh out of college, she had no car, no connections, and no clear path—just a determination to make a difference in politics. What began as a leap of faith quickly turned into a lifelong mission to transform healthcare policy. Today, as a founding partner of Sirona Strategies, Krista is a driving force behind some of the most innovative approaches to care delivery—from telehealth to home-based models.
Her career took root in the late 1990s, when she led a groundbreaking campaign for stem cell research, uniting patient groups to advocate for life-changing treatments. Since then, Krista has become a trusted voice in healthcare policy. She is a true leader focused on spotting growth opportunities and mitigating risks stemming from policy changes at both federal and state levels. By merging market dynamics with regulatory shifts in Medicare, Medicaid, and commercial care, she guides companies—from startups to Fortune 10 giants—in building models of care that capture new opportunities. With deep relationships across both industry and government, and a rich history in the United States Senate, the Obama Administration, the National Governors Association, and state government, she is uniquely qualified to spot trends that drive change. In addition, she founded three coalitions dedicated to ensuring patients have access to telehealth, more home-based care, and integrated social services.
In our conversation, Krista takes us behind the scenes of her journey—from her early days advocating for stem cell research to her current efforts to revolutionize care delivery. She opens up about the challenges of balancing innovation with affordability, the importance of addressing the root causes of chronic disease, and why now is the time for bold, transformative ideas in healthcare.
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