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18min chapter
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
Agency Life
Strategic Transformation in Agency Consulting
This chapter explores a significant shift in agency consulting practices, emphasizing the transition from implementation-focused services to strategic advisory roles. The speakers discuss the challenges and importance of productizing services, aligning with leadership priorities, and fostering a culture of collaboration to adapt to a changing market influenced by AI. Additionally, they highlight the value of education in strategic sales and the need for agencies to evolve their offerings to remain competitive.
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