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These Are The Influencers You Can't Trust

The Higher Standard

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Beverages, Leadership, and Corporate Culture

This chapter features a playful dialogue focused on beverages, especially the Frappuccino, while also delving into personal anecdotes and experiences related to drink orders. The conversation transitions into a deeper analysis of the complexities of leadership within corporate culture, particularly the effects of CEO movements and decisions on organizational dynamics. The speakers critique the balance between strategic execution and the necessity of addressing cultural concerns in leadership, using Chipotle's current CEO and other top brands as case studies.

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