The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 803: AI, Sales + GTM in 2025/2026: This Really Changes Everything with SaaStr CEO and Founder Jason Lemkin and Owner CRO Kyle Norton

The Official SaaStr Podcast: SaaS | Founders | Investors

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Harnessing AI for Sales Automation

This chapter explores the integration of AI in support automation and its effectiveness in handling support queries. It emphasizes the importance of robust documentation culture, ongoing training, and customization for successful AI deployment, particularly in sales contexts. The discussion highlights the evolving role of AI in sales, predicting changes in buyer expectations and the necessity for a technical understanding among sales professionals.

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