The Importance of Channels in Natural Food Retailers

Caroline: I think it's a good message, you've heard so many really wise people who have done this say don't grow too quick. You see a lot of people posting a lot on LinkedIn, hopefully a little bit less now about raising this much or this many doors. And even more once you're past that stage, then it's thinking about channel, and that's something that I think I miss. Caroline: As a new, creating a new category and being perishable, you're particularly vulnerable to this. It's true across all sectors. Again, it's about controlling your destiny.