15min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Number One Reason This Generation Is Struggling: Scott Galloway

The Diary Of A CEO with Steven Bartlett

CHAPTER

Evolving Branding: Innovation Over Tradition

This chapter explores the transformation of branding and advertising in the digital age, emphasizing the shift towards innovation and product quality over traditional marketing methods. Successful brands, like Apple and Tesla, are highlighted for prioritizing superior products and customer experiences. The discussion urges organizations to embrace modern brand strategies that foster a culture of innovation and accountability.

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