I do not think that most of the incumbents are fundamentally unprepared for this. And my assertion is broadly no, but there will be exceptions. We've got a whole bunch of stuff that doesn't have anywhere,. et cetera, employed by a bedrock on others. I think that's valuable data. So one of the things we do is kind of education. That's where I look at some of these areas, and they've been the main contributors to US inflation and CPI, education and healthcare. It's quite nice to have a chat with it. But there's a question, can that become then a product or network?

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