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Aswath Damodaran on Valuation, Inflation, Bezos, and Musk
Motley Fool Money
I Don't Own Any Tobacco Stocks in My Portfolio
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The mistake is to propose that you can get better returns by being good rather than saying if you want to be good, the returns should be the second factor. The fight for fighting is whether you want to outsource that to S&P or Morningstar or some other service to do it for you. You don't have to share the factor or the companies, but do you have a personal approach that says I would not buy a company like that? That choice still has to be a personal choice.
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