4min chapter

Good Life Project cover image

Danny Koentopp | On Devotion to Craft

Good Life Project

CHAPTER

The Art of the Craft - It's a Challenge

Guitar maker Danny Am has been making instruments since he was a teenager. He says the hardest part of his business is balancing art and business. "I'm always going extra far to dive to make an instrument that better represents the person i'm working for" His guitars can be two years out of orders before they go on sale, but it's never taken longer than that.

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