Entrepreneurial Thought Leaders (ETL) cover image

Jannick Malling (Public.com) - Social Fintech

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Is Customer Behaviour Driving Product Innovation?

Community is one of the biggest, if not the biggest, pat of the value preposition that you offer em. It's often the emotional tenadrives that help yo understand really how people feel about your productd and how they use it. And so when you are building community products, there are some advantages right? You don't just see the data kindof quantitatively, but immediately, when you tnew new things out into the abb even sometimes the smallest of fa rit people pick upon them. That adds a very interesting layer, i think, to som of the product e bag look that a in a single player raps or kan like non communile products, really

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