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Grammarly's Second Wind

Down Round

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Navigating AI Marketing Challenges

This chapter explores the competitive realm of AI writing tools, emphasizing Grammarly's advantages as a market leader. It critically examines the struggles of tech companies to alter user behavior in the presence of formidable incumbents and the integration of AI in existing applications. The discussion further highlights the tensions between user expectations and actual experiences with tech support and customer service, illustrating the futility felt by consumers when interacting with large corporations.

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