Isis Came Out of Nowhere?

i'm saying the re branding done by the by the perpetrators themselves. Changing from insurgents to alcida, and irac to isis, those are changes that got made a long way. There was some anding that happened that i think helped confuse the rest of the world in cutting that thread subconsciously. But even at the time when the war was going on, i know that back here at home, the reality of it doesn't make sense if you have no idea what you're dealing with over there.