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Breaking Through Development Hell: Using NFTs to Find the Next Great Story l Overpriced JPEGs #157

The Carly P Reilly Show

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The Importance of Brand Portfolio Management

Bob Iger was the first head of digital franchise for Disney. He says Hollywood stopped investing and taking risks on new IP. They kept trying to go mine old IP, like how many times can you go back to Fast in the Fairies? And so where were they normally source a big, new IP? Well, that would come from the publishing world or from first look deals with big writers and producers.

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