In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate.
Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public.
By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required.
Connect with Michelle:
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