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Everybody wants to go viral nowadays

But, why is building an engaged audience so challenging?

In today’s episode, we're joined by Kane Kallaway, a content creator and former consultant, who shares his journey from the corporate world to becoming a successful content strategist.

Kane shares the lessons learned from his entrepreneurial journey, the importance of developing hard skills, and the challenges of transitioning from a consulting career to content creation.

We also dive into the art of building an engaging audience, creating content that resonates, and the best practices for monetizing your content without losing trust. Kane also shares his strategies for leveraging short-form content on platforms like Instagram, YouTube, and LinkedIn, and how to create a sustainable business model out of it.

If this episode inspires you to refine your content strategy or simply learn from a seasoned content creator, leave a like and share your thoughts in the comments below.


Kane Kallaway Socials:
Instagram - https://www.instagram.com/kanekallaway
YouTube - https://www.youtube.com/@kallaway

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1/
Twitter - https://twitter.com/darren_ks

(00:00) Preview and Intro
(00:58) Kane's Transition from Rapper to Content Creator
(04:01) Impact of Consulting on Content Creation
(07:45) Hard Skills You Need to Build Wealth
(11:29) How Kane Made Money through Podcasts & Crypto
(15:26) The Untapped Potential of Content Creation
(18:20) Challenges in Making YouTube Videos
(21:32) How to Build Trust & Authority 
(25:39) The Reality of Podcast Clips & Discovery
(27:18) How To Improve Your Short Form Content 
(32:44) The Importance of Consistency in Content Creation
(38:38) Using Automation Tools for Engagement
(42:05) Is LinkedIn Shorts The Next Big Thing?
(47:24) Challenges in Building an Engaging Audience
(50:34) High Ticket Offers vs. Low Ticket Products
(54:14) How To Build a Community
(57:12) Pricing Strategies & Building Efficient Teams 
(01:02:06) Challenges of Scaling an Agency
(01:05:27) The Role of the CEO in Business Operations
(01:08:00) The Future of Short Form Content
(01:11:43) Importance of Brand Integrity and Building Influence

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