16min chapter

Product Growth Podcast cover image

How to Build High Performing Product Teams | Lessons from 15+ Years in Product with Stephanie Leue

Product Growth Podcast

CHAPTER

Mastering Ideal Customer Profiles in Product Development

This chapter explores the significance of ideal customer profiles (ICPs) in enhancing product development through data-driven decision-making. It discusses the integration of the jobs to be done framework with ICPs to streamline product focus and foster growth. Additionally, the chapter addresses common pitfalls in product management, emphasizing the need for calculated risk-taking and the adoption of a growth mindset in evolving organizational environments.

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