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Q&A: Shopify Feature & Strategy Update

The Unofficial Shopify Podcast

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Is There a Good Split Test for Button Colors?

It's so hard to compare across stores and just be like, well, what's a good conversion rate? What's a bad conversion rate? I don't know. You can really make yourself needlessly crazy with it. That's where split testing is so valuable if you could take the time to figure it out. But it's also not the easiest thing when you're using it for the first time. Once you've run two successful tests, you do it all day.

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