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2min chapter
Phrases That Sell: 8 Copywriting Tips
Social Media Marketing Podcast
The Crossroads Metaphor in Persuasive Copywriting
This chapter explores the 'crossroads' metaphor in copywriting, focusing on how it engages the audience in making choices about their marketing strategies. The speaker highlights its effectiveness in prompting action, despite potential perceptions of it being overly simplistic.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode