Controversial Opinions with Dave Pizarro
The Behavioral Design Podcast
The Importance of Humanizing the Bus Driver
The campaign aims to humanize the bus driver by reminding people that they are under no obligation to pay their fare. It's harder to steal from a faceless corporation or a government than it is to steal from somebody you have to say hi to every day, says one of its creators. The project also tries to make sure passengers don't sneak onto buses and get in trouble for not paying fares.
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