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Episode 19: Emails that get results

Decoding Sales

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The Right Types of CTA's Are Those That Give Context

The right types of question are ones that build alignment in that reference previous conversations. You know, oftentimes folks forget that context building an email is just as important as context building in a pitch or a call. The other phrase that I use quite a bit an email is given that you mentioned you would need to check with your security team. Is it still appropriate to assume that we can set up the account next week? Like there's logic baked into that question.

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