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2min chapter
Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Attention vs. Impact in Advertising
This chapter explores the critical difference between capturing attention and making a meaningful impact in advertising. It emphasizes the necessity of holistic strategies that go beyond mere attention metrics to achieve positive brand associations and effective marketing outcomes.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode