MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Attention Measurement In The Real World

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding Attention vs. Impact in Advertising

This chapter explores the critical difference between capturing attention and making a meaningful impact in advertising. It emphasizes the necessity of holistic strategies that go beyond mere attention metrics to achieve positive brand associations and effective marketing outcomes.

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