#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Start a Complex Product Marketing Journey
Don't be scared of taking a complex product to market. Sit and talk to your customers that no longer work with the product. Get in there as long as if there is a staging environment or if there's a safe environment for you to test without breaking anything, do it. Visit 9-3Xagency to find out how they partner with marketing teams in B2B technology companies to drive growth.
Play episode from 09:50
Transcript
