2min chapter

Matt Kelly | The Midnight Pod cover image

From Grad Schemes to Redefining the Tequila Industry - Pimentae Drinks | The Midnight Pod Ep 59

Matt Kelly | The Midnight Pod

CHAPTER

Alcott Branding

I think we've never really worked with a proper agency or anything. It has also meant that our whole process from start to where we are now has been a lot more collaborative rather than just paying someone to do what they think is good branding. We're probably the first brand in a long time who's put a piece of art on the front of the bottle, like branding is becoming very minimalist and very sophisticated but this was something really different. I need to do more offline things. I know we love and we hate them. I just want to do a massive mushroom like I was saying before. I actually like got quotes from China to do this 10 meter mushroom. I'm so intrigued.

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