How to Turn Hard and Visitors Into Qualified Demo Requests

One thing we've been experimenting with is instead of asking for something like an email, we've been adding buttons on our site to follow us on LinkedIn. So again, we'll be in your feed, you'll see us all the time without us having to pay for those impressions. There's other things like trusting that some people on your site might then hit your resources tab. And if you've got things like a podcast, like, and I obviously do, and you've got video series or how to guides then trusting that they'll go further on the site explore things will also help.

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