The Importance of a Brief in Music

In your mind, and making the analogy to music, what is the brief in your mind? If you're comparing it to me, is it like the okay, we're gonna we're gonna do it. And maybe if there's people listening, you're trying to get people to feel something. I think that at its barest essence, that's always the brief. Then of course we layer on, you know, and advertise and we layer on all kinds of wonderful, strategic points of view and insights.