Fintech Insider Podcast by 11:FS cover image

721. Focus: Building financial inclusion for seven generations, with Amber Buker, CEO of Totem

Fintech Insider Podcast by 11:FS

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The Importance of Trust in a Financial System

The number of self-identifying Native Americans on the US Census absolutely exploded between the 2010 and the 2020 Census grew by 160%. So we clearly have a whole generation of people that are probably identifying as indigenous. But they have no way to actually connect back to that culture. They in many cases have no idea about the benefits that are available to them or are only kind of tangentially aware that there may be things that they can qualify for, but they have no idea how. And so that's a big part of what we're doing with Totem 2 is not just providing accessible banking services to our people who may struggle with some of those issues.

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