The Value of Effort: Understanding the Ikea Effect

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.

Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n

Watch Nudgestock: https://www.youtube.com/@nudgestock

Control emails: https://im.ge/i/Control-emails.fEPKZW

Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0

Stats for the control email: https://im.ge/i/Control.fEP9YK

Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF

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