Simplicity, Sustainability, and Impact: Maintaining a Vibrant Brand

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Exploring the challenge of defining and codifying the core components of the Eileen Fisher brand's design while maintaining simplicity and vibrancy. Touching on sustainability, regenerative agriculture, and creating a net positive effect on the world.

Simplicity is notoriously difficult, but it’s key to iterating successfully — and staying relevant. Featuring cameos from entrepreneur superstar Daymond John, and Instagram co-founder Kevin Systrom, this episode shares lessons from the timeless clothing brand, and its namesake creator, Eileen Fisher. During her 40 years at the helm, the company has scaled from a small shop on Madison Avenue, to one of the fashion world’s most recognizable, and sustainable brands.

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