Cannes survival tips, WBD split, ad spend outlook and WPP’s big AI bet
The Digiday Podcast
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Anticipating Cannes: Strategies and Insights for Marketers
This chapter delves into the speakers' expectations for the Cannes event, focusing on retail media networks and the significant influence of data brokers. They discuss the importance of having a clear mission for engaging with marketers and CMOs during these crucial discussions.
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