2min chapter

Unbiased Science cover image

Clean Beauty Is All Made Up

Unbiased Science

CHAPTER

What Does Clean Beauty Mean?

The clean beauty market is estimated to reach 22 billion dollars by 20 24, according to recent research. If you do a search on instogram, the hash tag clean beauty has over four million posts. The fundamental challenge is that it actually has no standard definition of any sort. It is defined by who wishes to define it. And i think you pegged maybe the 64 thousand dollar point of all of it, it's a business.

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