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The Psychology Behind Powerful Cold Emails

eComFuel

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How to Make Cold Direct Email Effective for B2B

Kirk: I think a lot of people assume that just cold, outbound email is just not effective. So obviously it's effective, like you're doing it, but what do you need to do to make it effective? Kirk: It's all about good deliverability, ensuring that my clients get to the inbox with 40 to 90% open rates. And then after that, it's all about psychology of wording.

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