The Reverse Payment System of the Toll Free Industry

The way that the toll free industry works is that it's a reverse payment system, right? So you have a toll free number, I call you, I don't pay, right? The remote end pays. And so what happened a few years ago apparently is some brilliant person was like, huh, I would love to take some of that money. They were like, listen, I am going to place a ton of 1-800 calls through you and when you get paid for them, share that money with me. Even though the phone companies might just be dividing like fractions of a penny each time, those fractions of pennies add up to like millions of dollars,.