Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.
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Episode Topics & Timestamps
00:00 Building newsletter in public, early stages revealed.
05:20 Premium subscription launched early, aiming for revenue.
07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.
11:48 Challenges with paid marketing and growing channels.
13:36 Outline for landing page: Headline, letter, membership breakdown.
18:40 Public promotion key for organic media company growth.
19:32 Using faceless videos for better content discovery.
22:28 The coaching program requires daily short video filming.
25:52 LinkedIn expert advice: focus on broad content.
28:37 Confident about branding, content, and organic growth.
34:08 System and constraints shape consistent and habitual reading.
36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.
37:57 Alex Garcia's newsletters on influencer partnerships shine.
42:10 Visualizing simple things, and updating data for newsletters.
