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15min chapter
Should Your Business Sell on Amazon?
HBR On Strategy
Selling on Amazon: Challenges and Considerations for Brands
This chapter delves into the challenges and considerations brands face when selling on Amazon, focusing on factors such as squeezed margins, increased advertising costs, product commoditization, and the impact of Amazon's shipping and Prime membership on businesses. It also explores the importance of brand strength, reviews, and product standardization versus personalization for brands navigating the online retail giant.
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