
Accelerate Your Pipeline With Comments -- Nicholas Thickett // Alignd
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Social Listening in Linkton
In the world of domains, which i think people understand right, in the world of targeting companies, it's series c, 500 to a thousand employees that wear purple shirts. How do you find the people that are the influencers in your category and start to be guilty by association? What we found is, when we started actually looking at how deals come into your pipe line, is we actually flipped it. So you're doing discovery and enabling buyers through your social content. And it crates this sweet process where you could take a sales process that's normally six months to two years, and it'll actulaylly be 30 to 60 days. But that's because they've been part of
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