Ecommerce Playbook: Numbers, Struggles & Growth cover image

Six Resolutions for Ecommerce in 2023

Ecommerce Playbook: Numbers, Struggles & Growth

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The Second Year's Resolution to Control Costs

The second year's resolution that we've come up with here is this idea of we resolve to get really good at controlling costs. In a season of abundance, marginal increases in cost aren't the most important thing because you are in a market capture mindset. And so some of the very practical ways that shows up in E-Comm in particular is we are going to see a massive reduction in the number of apps that are used in the average E-Comm or store.

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