2min chapter

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#39 Walt Disney: An American Original

Founders

CHAPTER

The Power of Licensing

The craze of Mickey Mouse brought a new and important source of income to the Disney Enterprise. Walt first realized the financial possibilities of licensing when he was in New York for negotiations. A man called at his hotel and offered $300 in cash for permission to imprint Mickey Mouse on school writing tablets. This salesmanship of Mickey Mouse produced seemingly miraculous results.

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