2min chapter

This Week in Startups cover image

Trump, Saudi, & Adam Neumann’s obsession with cities + BioFluff CEO Martin Stübler | E1712

This Week in Startups

CHAPTER

How to Make Fur Fit Into a Fashion Brand Supply Chain

Plastic fur is planned based and even biodegradable as an end of life cycle scenario. The most important part that I took away from my early weeks and month of research was, how could we make this fit seamlessly into a fashion brand supply chain? It's plant-based. So am I to believe that some plants are grown and then in some way processed so that they don't degrade and then are made into fur? What's the actual process of making this? Yeah, thank you for asking.

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