Bailey's: The World's First Creme Liquor

Bailey's is the biggest brand of creme liqueur in the world today and it sits in a liqueur's category that is very diffuse. It required a scientific breakthrough because whiskey and cream don't just mix when you put them in a glass together, they separate. So some ice cream technology was employed to help fuse those two ingredients together. And there's some great stories about how the team in the agency and the client side worked together on that.