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Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
This Week in Startups
The Importance of Brand Awareness
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Nike doubled down on Colin Kaepernick, they knew their audience is Gen Z. It's always about the youth for Nike. Bud Light has never been a politically charged brand. They just don't participate in that conversation. And I thought it was like inappropriate for Bud Light from a marketing strategy to do anything outside of the fairway.
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Listen to the best highlights from the podcasts you love and dive into the full episode