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4min chapter
Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
This Week in Startups
The Importance of Brand Awareness
Nike doubled down on Colin Kaepernick, they knew their audience is Gen Z. It's always about the youth for Nike. Bud Light has never been a politically charged brand. They just don't participate in that conversation. And I thought it was like inappropriate for Bud Light from a marketing strategy to do anything outside of the fairway.
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