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The Signs You're Not in the Weeds
The sign is do you have a clear framework, including a clear forecast of the value that you're going to produce over time. And I would say if that forecast isn't built off of an LTV model and you're running a DTC brand, then your forecast isn't good enough. The e-commerce diagnostic toolkit will help you bubble to the surface where the problems are in the business. It's actually probably not that, but it could be that. So yeah, I, you know, I ran at different times at 4x400, we had up to five brands in our portfolio. One of those is still going, maybe worth more than $1 billion.