How to Keep People Paying Any Month After Month?

Ryan: What's to keep people pay any month after month? I'm curious about the pricing stuff and how you're now investing your time upfront for very little cash flow on the front end in the hopes that this customer keeps paying. But what's to keep them from saying, hey, I got my website. I'm good now. I don't need you anymore)? Ryan: There's a couple layers to that question. So to begin with, when we build the website for somebody, this is a 24 month payment plan. And during those 24 months, they also get free hosting, maintenance updates, and full support from us.