
What next for Channel 4?
The Media Show
00:00
Digital Advertising Is Bringing Us Plenty of Money, Right?
I don't see advertising as a way of making money disappearing. But i'm not disputing that digital advertising is going up. Can you kind of clutch control between the two and grow digital fast enough to compensate? That's been our stratgy for the last three years. So far we've found it very successful. And we're growing ahead of our traditional competition. Even nefliks thinking they might just move into advertising. Yes, they.
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