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Following The Less Travelled Path with Charlene Chen

40 Minute Mentor

00:00

The Early Years at the Tessa

In the early years at Tessa it was about finding the right product market fit. We found some great niche use cases that were high impact but not necessarily scale. That's a big decision for a lot of entrepreneurs is are you going to stay retail or go B2B. You have to have a really good customer acquisition strategy, he says.

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