3min chapter

a16z Podcast cover image

SaaS Go-to-Upmarket

a16z Podcast

CHAPTER

How Many Months Does It Take to Pay a Customer?

A lot of founders don't always map out the cost or the model of their pricing and their product relative to their cost of actually doing sales. Fani: Sales velocity is a really important component of figuring out how many rups you should be hiring, whether they should be inside rups or field rups. If it takes you ninety days to close a deal, that can't be a five thousand dollar a year deal. That has to be a hundred fifty thousands a year deal. Stina: For every dollar spent on sos a morting, you get a dollar back within a year....

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