Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Role of Luck and Timing in Success
This chapter explores the critical roles of luck and timing in marketing and creativity, highlighted by the resurgence of Bill Haley's 'Rock Around the Clock.' The conversation delves into survivorship bias and emphasizes that while luck is important, consistent effort and persistence are key to seizing opportunities.
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