2min chapter

Deep Dive with Ali Abdaal  cover image

How To Build A Multi-Million $ Dating App | Shahzad Younas Founder & CEO of Muzmatch

Deep Dive with Ali Abdaal

CHAPTER

Is the Dating Industry a Problem?

Etcter was not happy with the way men behave. Their biggest problem is the behaviour of men, mostly reallywymy. If you look at the ap itself, i would argue it sitly, not massively different to other aps. My research showed me that. But it's not massively different in all honesty. Etcter, and their whole branding was all around er er the female prospecte an is, it's a great branding talking pointand that's, for them, what sets it apart.

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