If I'm talking about how to make a website faster, that's pretty dry and probably pretty boring. People might learn something, but it may not inspire them. And then only on a bigger idea. How can we get people in general at your company to care about this? Let's talk about that. That way, even if people didn't care about the thing I was talking about, they'll still walk away with something actionable or hopefully relevant.
“I saw a study that said speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two, was death. Death is number two? This means, to the average person, if you have to be at a funeral, you would rather be in the casket […]