How to Make Your Website Faster

If I'm talking about how to make a website faster, that's pretty dry and probably pretty boring. People might learn something, but it may not inspire them. And then only on a bigger idea. How can we get people in general at your company to care about this? Let's talk about that. That way, even if people didn't care about the thing I was talking about, they'll still walk away with something actionable or hopefully relevant.