How to Brainstorm a Creative Idea

A good design, a great design thinking world shopping fact will generally be physical in that you'll be together in a space. So people have split into groups, they can break out, you've got post it notes, glory, you'd love a bit of this. And actually we're like four different teams, each come up with some quite unique, I ended up in some very unique places. It's yeah, putting everybody outside of their comfort zone and then bringing it back to the end objective.