Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
How to Engineer a Reason to Physically Be With Your Customer
I don't place so much store on a sort of fixed brief, because I think as you say, it's rolling all the time. When it becomes too fixed in time, then is when you get into those problems and we respond to the brief. So if you can engineer a reason to physically be with your customer, it will pay off. That's a, that is, that's a such a good, such a simple thing and such good tip.
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